The Impact of Promotional Mix Elements in the Investor Targeting and Tourism Investment Generation -Applied Study in the Ministry of Tourism at Syrian Arab Republic-

The research aims to study the impact of the promotional tools in the investor targeting and tourism Investments generation, and to determine the most effective and influential promotional mix elements in order to target and attract the potential investors in the tourism sector, in addition to that, it aims to submit suggestions to increase the effectiveness of the used promotional mix. To achieve this, a questionnaire was distributed to an appropriate sample of employees in the Ministry of Tourism.