Marketing Effectiveness Valuation in Syrian Privet Insurance Companies


Abstract in English

The purpose of this study is to Measure privet insurance companies in Syria degree of commitment to marketing effectiveness dimensions recording to Kotler’s model which involve Customer Philosophy, operational efficiency, strategic orientation, adequate marketing information and integrated marketing organization, and that is according to the opinions of marketers and employees in these companies through preparing a questionnaire which had been refined and verified of its credibility. The study concluded a main result, which is that Syrian privet insurance companies adopted marketing effectiveness when they market there services , Finally the study came up with a number of Recommendations, that can lead to improve the reality of marketing practices in the private insurance companies in Syria.

References used

Abdalelah S. Saaty & Zaid Ahmad Ansari,2011, Factors Critical in Marketing Strategies of Insurance Companies in Saudi Arabia, International Journal of Marketing Studies, Vol. 3, No. 3; August 2011,p.p 104-121
Miao,Duan, 2012, Strategic management and Marketing Strategy in Insurance Companies,Lahden Ammattikeakoulu. Available at www.ssrn.com
Christopher,Levelock and Jochen, Wirtz,2007,services Marketing-People –technology-strategy, Prentice Hall

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