The effect of design elements in the atmosphere of Shop motivate consumer buying ى A field study on consumers in retail stores
published by Aِl-Baath University
in 2016
in
and research's language is
العربية
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Abstract in English
The research aims to highlight the design elements of the climate of
the store, and drew attention to the need for attention to shops
climate design commensurate with the event and occasion.
According to the search results that the variables in the design of the
climate of the store, such as music, colors, lighting, has a positive
impact on the consumer to stimulate the purchase (impulsive
consumer purchase), but the design of the climate of stores in the
city of Damascus are not according to accurate study of the
suggestions and desires of consumers and characteristics of the
consumer, and looking consumer Syrian marketing for an enjoyable
experience, especially on special occasions, and this experience
circulating among consumers during the event period.
References used
Alpert, J. I., & Alpert, M. I. (1986). The Effects Of Music In Advertising On Mood And Purchase Intentions, Department Of Marketing Administration, College Of Business Administration, University Of Texas, Austin
Areni, C. S., & Kim, D. (1994). The Influence Of In-Store Lighting On Consumers Examination Of Merchandise In A Wine Store. International Journal Of Research In Marketing
Anant Jyotibadgaiyan, Does Urge To Buy Impulsively Differ From Impulsive Buying Behavior? Assessing The Impact Of Situational Factors , Journal Of Retailing And Consumer Services, 2015