Growing importance of social networking sites in the science of services steadily as a concept that includes a number of important implications dimensions in the process of client assessment of the product and the organization together, especially in light of the great similarity of the services provided, so that they increase the organization profits and support their competitiveness and reduce the need for promotion condenser and a barrier to other organizations, preventing them from entering the market, and can open up new markets when the organization growth depends on penetrating new markets, and ensure the organization and its continuity and improved survival at the end of the mental image. The research aims to shed light on the social networking sites, and drew attention to the communications organizations need to focus on their role in influencing the mental image. The search results indicate that social networking sites have a positive impact on .improving the mental image of the organizations communications.