The Role Of Public Relations From The Emploees’ Point Of View


Abstract in English

institution because of its important and active role in achieving its goals. The importance of the public relation is increasing in the sports field because of the mass of this sector. Thus this study seeks to identify the role and importance of public relations in sports institutions in the Syrian Arab Republic, from the perspective of workers in order to illustrate of the reality of the functioning of this sector in the organizational structure .the descriptive method is used with analytical survey manner . The method was applied to a sample of 44 individuals representing 88% of the research community. Thestudy concluded with several important resultswhich include that there is a difference in the employees'point of view about the role and importance of public relations according to axes of the study. There are no low degrees of how to understand and use by the public relations staff.

References used

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(DOZIER, D.M, the Organizational Role of Communications and Public Relations Practitioners. In J.E.Grunig (Ed.), Excellence in Public Relations and Communication Management (pp. 327-355). Hillsdale, NJ:Lawrence Erlbaum. ., (1992

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