The extent to which food companies exporting in Syria are concerned about cultural and social differences when entering international markets


Abstract in English

The research aims at identifying the extent to which food exporting companies in Syria are interested in cultural and social influences (family, women, education, reference groups, language, religion, aesthetics, customs and traditions) in the targeted international markets. The research adopted descriptive analytical method. The research community was one of the exporting food companies in Syria.

References used

Azizi Hj ,Abdul Adis, Samsinar Md. Sidin, 2008- Impact of environmental factors as moderator on export marketing performance in Wooden furniture industry, Jurnal Kemanusiaan bil.11, Jun
Brady. Donald L 2010- Essentials of international marketing, M. E. Sharpe, Inc, USA
Doole . Isobel , Lowe . Robin 2008- International Marketing strategy (analysis , development and implementation

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