The Influence of Appling Information Technology on the Quality Performance of Services in the Private Banks (Field study on Syrian Private Banks)


Abstract in English

Banking information systems are essential necessities imposed by economic, social and technical developments which taking place in the banking market world, where these systems and techniques have an impact obviously on the banks because it depends on the digital technology to deliver the banking services to their applicants , which has led to increase the quality and effectiveness the performance of services , processes and marketing banking mix and make it more efficient and effective which will be increasing and improving customer satisfaction for banking services applying. Thus information systems play major role among private banks in Syria, through their ability to improve the marketing performance of the bank and provide services and products of high quality and low costs by redesigning operational banking, customer contact quickly and provide significant data and information for customers consumption patterns efficiently and effectively, which enabled the bank managers to take advantage of this information in develop of plans and programs for improvement the quality of the banking services performance provided, and increase the degree of satisfaction and loyalty among customers by focusing on the efficiency and skill of banking services staff, in this case we can facilitate the process of delivering the service to customers in the right way.

References used

David C . Hayes, James E . Hunton , Information Systems Outsourcing Announcements Investigating the Impact on the Market Value of Contract Granting Firms , Journal of Information Systems , 2000
EL Sabbagh, Z . The Impact of Information Technology Achieving A Competitive Advantage in the Banking Sector in Jordan Al- Basaer 2003
Kaplan, Innovation Action Research : Creating Now Management Theory .Journal management Accounting Research (Vol) 10

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