Evaluating the quality of service in the banking sector ( A field study on a sample of private commercial banks in Syria)

The objective of this research is to measure and evaluating the quality of service in the private commercial banks in Syria and for the purpose of determining the basic dimensions of quality of service that customers are looking for and preferred, even these banks are able to focus and emphasize it and use it to enhance customer satisfaction and retention, and to achieve the objectives of the study are designed questionnaire was distributed to a random sample of customer three private commercial banks in the city of Hama (BEMO bank - Bank of Syria and Almahjr- Arab Bank).