The impact of the design website in achieving behavioral response to customers A field study on music sites
published by Aِl-Baath University
in 2017
in Business Management
and research's language is
العربية
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Abstract in English
This research aims to study the impact of the website lyrical design
(site songs sm3na) in achieving behavioral response to customers. The
researcher has distributed 180 questionnaires to a group of attendees
of the location of the students of the Faculty of Literature at the
University of Damascus, was recovered (164) questionnaire was valid
for analysis which accounted for 91% of the total covered by the
research.
References used
Ghajarzadeh, A. Sahebjamnia, N. Sahaleh, K. Chavosh, A. Halimi, A., - 2010 - A new model of online advertising effectiveness on customer responsiveness: a case of laptop companies in Malaysia. Journal of business and policy research, V5,N2, 237-261
Farah Makki.,-2014- Influence of Branding on Consumer Behavior: Case of Palais Hansen Kempinski Vienna. Bachelor Thesis for Obtaining the Degree Bachelor of Business Administration Tourism and Hospitality Management, modul university, Vienna
Shachaf, P & Ottman, S.M.-2007- E-Quality and E-service EquityAnnual Hawaii International Conference on System Science, . 40th ,p346