The impact of physical evidence in achieving customer satisfaction A field study on Kiwan Palace Restaurant in Damascus
published by Aِl-Baath University
in 2017
in Business Management
and research's language is
العربية
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Abstract in English
This research aims to study the impact of physical evidence in
achieving customer satisfaction and so on Kiwan Palace restaurant
in Damascus. The researcher has distributed 130 questionnaires
to a group of attendees of this restaurant was which (116)
refundable and valid for the analysis of a questionnaire which
accounted for 89.23% of the total covered by the research which
is a good ratio.
References used
Valatie A, Mary Jo,-2001- services marketing, Mc Graw- Hill,p255
E.G., John Bateson, Douglas Hoffman,-2008- Services Marketing: Concepts, Strategies, & Cases, 4th,p206
Philip, kotler,.-2003- Marketing Insights from A to Z, John Wiley & Sons, Inc., New Jersey,p154