published by Aِl-Baath University
in 2017
in Economy
and research's language is
العربية
Download
Abstract in English
This research aims to identify the impact of promotional methods
(advertising) is one of the most important means and strategies to
achieve competitive advantage in Syrian communications.
References used
Whiters, Charles, Creative of Advertising, Holtrimeharr and Winston, INC , New York, 2002
Porter.Mek competitive strategy and competitors New York 2003
Nilsson ,Carl Patrick, Attention to advertising, Sweden: UMEAUniversity, 2006