The research aims to study the determinants of purchase to the consumers of chicken meat in the province of Latakia, and see how it affected the consumer when making a purchase decision, respondents were surveyed (500) the consumer, was the distribution of a questionnaire allocated for this purpose. Use the statistical and analytical method for the study and analysis of the data, which used randomized complete block design, and testing of F in accordance with the SPSS statistical program, the research found a range of results, including: • purchasing decision influenced by a variety of factors: the level of consumer income - Product Specifications - the price of chicken meat - other meat prices - the views of friends. • Low impact of consumer life and the views of the seller and the Declaration on the purchase decision process.