Abstract in English

References used

Steuart Brit, & Harper Boyd, Marketing Management and Administrative Action, New York, McGrow-Hill-1983 P27-30
Gordan Oliver. Marketing to day Engle wood cliffs. 1980. P314
Consumer-Forth Editio, Leone G Schiff man and lesile Lazar Kanok U.S.A 1991 P.180

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