Apple marketing margin and marketingefficiency


Abstract in English

The research aims to estimate apple marketing margin and marketing efficiency, through the study of farm prices, and marketing functions of the apple throughout the whole marketing process, because of their great importance as indicators of the marketing process success. The data were collected from tow sources: the first is by frequent visits to apple markets in the study area, the second is by questionnaire that covered (110) apple farmers. The marketing margin and officiency were quantitively estimated based on the applied parameters wich are coinside, with the research nature. The research found that the apple marketing margin was very high, and the apple marketing efficiency was very low, and illustrated the causes of that. This investigation also showed the most important recommendations for the improvement the performance of the marketing functions, and enhancing the marketing margin and officiency.

References used

Khols, R. L. and Joseph N. Uhi, Marketing of agricultural products, 7th. Ed., Scott, Forsman and company, London, 1986
Ropert, G. Main features of Apple marketing in California, U.S.A., 1996
ياسين، محمود، مبادئ علم التسويق الزراعي، مطبعة خالد بن الوليد، دمشق، سورية، 1985.

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