The objective of this field study was to examine the effect of brand name dimensions, namely; brand perceived price, brand perceived quality on purchase decision. The field research was carried out on university youth in Syria. Aimed the research was to understand the most influential brand name dimensions on purchase decision. Based on brand name literature, previous empirical and conceptual studies, a self-administered questionnaire was developed as a primary data collection method. The questionnaire instrument was distributed and delivered to a convenience sample (800 students) of Al-Furat university. Descriptive statistics, simple and multiple regression analysis techniques were employed to test the research model and hypotheses. Empirical findings revealed a positive and significant impact of brand name dimensions (brand perceived price, brand perceived quality) on purchase decision of youth university.