This research studied the tools of the promotional mix and their role in attracting banks’ customers. The research was conducted on a sample of 210 customers of private and public banks in the coastal area of Syria. Descriptive statics were used to test the hypothesis and to describe the relationship between variables. The SPSS program was used and some descriptive statistic models were utilized (frequencies، different correlation coefficients) The research found the following results: 1- There is a statistically significant influence between the role of the promotional mix’s tools and attracting banks’ customers. 2- There is a statistically significant influence between advertising, public relations and publicity, sales promotion, personal selling, internet and interactive marketing and attracting banks’ customers 3- There is a no statically significant influence between direct marketing and attracting banks’ customers 4- Most of the studied customers believed that the promotional activities done by the banks have a big role in maintaining banks’ name in the market.