The Role of Electronic Banking Services in Increasing The Level of Customer Satisfaction (A Field Study on the Syrian Commercial Bank -Latakia Branch))


Abstract in English

The research aims at finding out the role of the electronic banking services provided by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing on customers' satisfaction because of its importance and its role in achieving the competitive advantage in the delivery of services in the banking sector, which represents an area of competition between public banks and private banks. Also, it aims at stating the extent of the employees' participation in the bank under study regarding their eagerness to achieve customers' satisfaction. At the end, the research presents a summary of the most important findings. It also presents some proposals and recommendations that will further improve the level of electronic banking services and achieving customers' satisfaction inorder to compete at a global level through a field study using a questionnaire designed for this purpose.

References used

Salman Shamim, Kashif Sardar, 2010-Electronic Banking & E-Readiness Adoption by Commercial Banks in Pakistan. Information Systeml: Master Course code: IV9014
Gbadeyan, O. O. Akinyosoye. Customer Preference for E-Banking Services: A Case Study of Selected Banks in Sirraleone), Kuwait Chapter of Arabian Journal of Business and Management Review Vol. 1, No.6; February 2012

Download