The paper discuse the development of self and establishment's descriptions of chemical periodicals in two decades. It focuses on the new procedures followed to publish a scientific paper manuscript using the online deposit which used now in most of the publisher's websites, and this in comparison with the old printing and publishing procedures and techniques. Optical typeset and electronic communications effects on self description have been discussed with the effects of economic, financial, environmental and place required for storage. The number of manuscript copies, which was one of the main conditions for publishing, has been decreased and the requirements of chemical materials have been changed. The paper concentrates on the chemical periodicals which first published between 2003 and 2007.