The aim of the research was to determine the Demand Functions of retailers on rice in Damascus and Countryside governorates, by using random cluster sample with 622 observations. Results showed that the brand played a major role of the retailers demand on packaged rice, which led to a rise in price affect of retailers demand on packaged rice according to the variety and the brand compared with its impact according to variety only, while the rice variety played a role in increasing retailers demand on dogma rice regardless of the brand. High quality of some varieties and brands of rice led to increase its sold rates, Egyptian, American and Australian rice achieved higher rates of sold among short rice varieties. Indian rice achieved high sold rates among tall rice varieties.