Audience Design from a Translator’s Perspective


Abstract in English

This paper maintains that different cultures have different generic conventions, including those related to audience design. It examines the Syrian newspaper marriage congratulation (SNMC), the British newspaper marriage announcement (BNMA), the British newspaper marriage congratulation/announcement (BNMC/A), and the British newspaper marriage congratulation (BNMC) from a monoaddressee/ twin-addressee perspective. It also investigates monofunction/ twin-function language, the roles played constantly/in rotation by the participants, and the general/special audience.

References used

Al-Mahadin, S. (1995). The Notion of Audience as a Contextual Determiner of Variation in Texts: an English/Arabic Discourse Perspective. Unpublished Ph.D. thesis. Heriot-Watt University
Bell, A. (1984). “Language Style as Audience Design”. Language in Society 13, PP. 145-204
Blanchard, K & C. Root (1997). Ready to Write More. From Paragraph to Essay. New York: Longman

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