The Reality of Marketing of Milk in Lattakia


Abstract in English

This study was carried out in Lattakia province/ Syria during the 2012 season, in order to recognize the current situation of milk marketing and detect the problems and the obstacles that facing it in Lattakia. The area of study included four regions (latakia-Alhaffa- ALqurdaha and Jableh)where couple of villages in each region was studied, and the raiser were divided into categories regarding to the number of their cows. A specific questionnaires were distributed on the keepers included the following questions: farm location, holding size, the quantity of production, production costs, manufacturing costs (if present), packaging and transport costs, the marketing chain for milk, the marketing costs, the marketing margin and problems faced by the raiser.

References used

Tanvira, AliA. case study of milk production and marketing by small and medium scale contract farmers of Haleeb Foods, Pakistan, (2006), 63p
Cummins, Garry. Livestock Sub-Sector, Project GCP/SYR/006/ITA, FAO, Damascus, (2000), 68p
Bigg, J.. The future of milk marketing, the united voice of the dairy industry, UK., (2006), 24p

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