Abstract in English

References used

SALLY H., 2004-Electronic marketing, the new kid on the block. Journal of Marketing Intelligence & Planning, 22(3). Oxford Brookes University, Oxford, UK
ANI G., 1995- A Study of The Effect of Multimedia Information Technology on Retail Customers and Service Employees in The Royal Bank`s Pilot Installation of a Video Banking Kiosk, Thesis of Doctor of Philosophy, University of Toronto. 0
CHRIS C., 2005- Opening Accounts on The Web: Make It Simple. American Banker, 170(219),14-15

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