The problem of drinking water scarcity exacerbates in some villages in Tartous governorate making water conservation a priority. The aim of this study is to identify the patterns and practices of household water consumption of a sample of water subscribers in Tartous governorate in order to determine the procedures through which to rationalize the consumption of drinking water. For this purpose, a survey of 150 household water subscribers was conducted. The answers were then subjected to a statistical analysis. The results indicated the presence of a high percentage of those who follow the procedures for rationalizing the consumption of water within the sample (95.3%), and a low percentage of those who have the techniques for reducing water consumption (4.7%). The majority of those surveyed (87.3%) objected to increasing the price of water as a measure to reducing water consumption. The study revealed that there is a good aqueous awareness in the governorate on which one can rely in rationalizing the consumption of drinking water through awareness campaigns.