The role of marketing information systems in the rationalization of administrative decisions in agricultural facilities in the Syrian coast


Abstract in English

This study aimed to analyze the role of a statement and marketing information systems in the production of efficient and effective marketing information necessary to meet the administrative needs of the rationalization of administrative decisions in agricultural facilities in the Syrian coast. To achieve the objectives of the study and answer its questions, we relied on data relevant to the literature and previous relevant studies related to the collection, and the operational framework we have adopted in the preparation of a questionnaire designed for this purpose, and the researcher to conduct the necessary analysis and test hypotheses, and arrive at a set of findings and recommendations:  The existence of some aspects of the decline in the development of effective evidence to identify ways to prove and information processing, which requires management attention to providing the necessary ingredients for the operation of the marketing information system efficiently and effectively.  Low effective use of marketing information systems in the planning and translate the goals and policy-making facilities, which calls for the need for attention to providing the necessary planning and control of information and decision-making governance.  decline in conducting the necessary analysis of the components of the surrounding environment, which affects the quality of decisions taken, and it requires attention to factors surrounding the facility in the preparation and development of marketing information systems, so as to ensure the efficiency and effectiveness of these systems.  The study showed that there is limited attention by agricultural enterprises for the construction of marketing information systems.

References used

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