published by Damascus University
in 2009
in Business Management
and research's language is
العربية
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Abstract in English
References used
العواد لي، سلوى، سلو المستهلك، دار النهضة العربية، القاهرة، 2006
Arnould, E. Price , L. Zinkhan, G. Consumers, (Intl., ed.), McGRAW – HILL,2004
Duncan,T. Principles Of Advertising & IMC(sec. e.), McGRAW-HILL,2005
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