The Attitudes of Jordanians Towards the Performance of Mass Media: A Survey Study


Abstract in English

The aim of this study is to measure and analyze Jordanian attitudes towards the performance of mass media with respect to economic, political, social, and security factors, and, to examine correlations between the attitudes of the national sample and demographic variables. The descriptive analytical approach and a number of statistical tools, such as, frequencies, means, t-test, and ANOVA are used. Regarding the sample, it includes two categories: the national sample which is composed of an aggregate, stratified random one, and the decision-making and opinion leaders sample.

References used

السلمي، علي ( 1973 )، السلوك الإنساني في الإدارة، القاهرة، دار المعارف بمصر.
الموسى، عصام سليمان( 2003 )، الإعلام والمجتمع: دراسات في الإعلام الأردني والعربي والدولي. عمان ، وزارة الثقافة.
Mccombs, Maxwell and Donatd Show (1975). The Agenda Setting Function of Mass Communication, Syracuse, N.Y

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