Evaluation of The Organizational Culture of Commercial Bank of Syria(CBS) and it is Convenience with the requirements of Administrative Innovation (Field study on the branches of CBS in Latakia)


Abstract in English

The research evaluates organizational culture of Commercial Bank of Syria through assessment of its basic components of : beliefs regulatory, organizational values , organizational expectations , prevailing regulatory norms. Research results show that organizational culture is not convenient with the requirements of administrative innovation. The research presented a set of recommendations including: work to get rid of routine procedures that constitute the main obstacle to completion and provide creative ideas , improve the general climate and create an internal environment suitable for creative thinking required message to the bank and develop a plan and strategy translates this message to the values and clear and encouraging the creative process , configure the work teams and staff training on modern technological means to enhance the opportunities for administrative creativity.

References used

Torrance, E.P.The nature of creativity as manifest testing.New York: Press Syndicate of the university of Cambridge. 1993.p.46
Sundbo, Jon, Management of Innovation in Services, The Sevrice Industries Journal, Vol. 17,No. 3, 1997,PP:432-455
Morris, Langdon, Creating the Innovation Culture, Geniuses, Champions and Leaders; An Innovation Labs, Whitepaper, 2007

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