The impact of the product warranty service in enhance customer satisfaction


Abstract in English

The research security service, one of the key issues that contribute to the construction of the purchase decision at the client, and enhance customer satisfaction and building long-term relationship with him, including contributing to the achievement of customer loyalty. Where was identified the substance of the security service, objectives and its role in influencing customer satisfaction, and to identify the companies and entities that provide security service, as identified on the concept of customer satisfaction and the factors affecting it, has been reached in the search to a strong influence between the availability of insurance service provided by the companies and enhance satisfaction, our customers. And the existence of a significant effect between the security service provided by the companies and enhance customer satisfaction.

References used

ذكي, خليل المساعد. "التسويق بالمفهوم الشامل" . ط 1, دار زهران للنشر, عمان, الأردن, .1997
Evrard. P. le maire. "Modèles et Décision en Marketing". DUNOD, Paris, 1976
Kotler, Gary Armstrong. Marketing: An Introduction 8th Edition. 2007

Download