Customers' Attitude Toward Complaining and Its Impact on Customers' Complaining Behaviours :a Field Study on Mobile Telecommunication Service Sector in Syria


Abstract in English

This study aims to recognize customers' attitude toward complaining in Mobile Telecommunication Service Sector in Syria and investigate its impact on customers' complaining behaviours , to achieve objectives of the research a questionnaire was designed and distributed to a sample of (560) customers of Syriatel and MTN mobile telecommunication companies, the data was analyzed by using a number of statistical methods in the program Statistical Package for Social Sciences (SPSS) V.17 . the results show that customers have positive attitude toward complaining ,customers are more likely to voicing their complaints to customer service employee ,in addition customers are more likely to engage in negative word of mouth than voicing their complaints to company .the results also show that customers attitude toward complaining have a positive impact on voice response ,and have a weak impact on negative word of mouth ,the study submitted some recommendations that could benefit the companies under the study.

References used

ALLAZ ,I.P; PRAS, B, «Friendly» Complaining Behaviors: Toward a Relational Approach, Journal of Market-Focused Management, 1999, vol. 3, N.3-4, pp. 333-352
ASHRAF, T ; SAJJAD, W ; RIZWAN, M, Determinants of Consumer Complaining Behavior: A study of Pakistan, International Journal of Learning & Development , Vol. 3, No. 6, 2013 ,PP121-138
BLODGETT ,J. G ; GRANBOIS, D. H ,Toward an Integrated Conceptual Model of Consumer Complaining Behavior ,Journal of Consumer Satisfaction Dissatisfaction and Complaining Behavior ,Vol5 . ,1992 ,PP93-103

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