Study Of The Relationship Between The Application Of Electronic Management And Achieving Competitive Advantage For Banks (A survey Study on the branches of Popular Credit Bank in Lattakia)
published by Aِl-Baath University
in 2014
in
and research's language is
العربية
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Abstract in English
This study aimed to identify the role of the electronic management
application in the creation of competitive advantages for the branches of make them in a distinct and unique from other ،Popular Credit Bank especially after the entry into the era of technological ،banks site revolution and information.
To achieve this، the researcher studied the relationship between the
application of electronic management، and the achievement of
competitive advantage، through a survey on the branches of Popular
Credit Bank in Latakia، ; the total number of valid questionnaires was 120 Reliability and validity were tested.
References used
Johannes Liebachlu¨ Neborg، & Jorn Flohr Nielsen، 2003 Mckinsey and Company، Copenhagen ،Technology and Performance in Small and Large banks Customerfocused، University of Aarhus،European Management Journal Vol. 21، No. 2، pp. 258–269
Shirley J.Ho National Chengchi University،Taiwan & Sushanta k.Mallick، November، 2006، " The impact of information technology on the banking industry: theory and empirics"، Queen Mary، University of London، Uk