The Impact of Total Quality Management on Developing Higher Education Services Market Oriented


Abstract in English

This study aimed to identify total quality management in higher education services and it's role in developing according Market needs. To achieve the research objectives a convenience sample of 37 professors in the AL Baath University was selected, and used SPSS program to analyze data and test hypothesis, the study reached a number of findings, of which the most: There is good recognition for available dimensions: leadership. Data and information management, participation, continue improvement, and empowerment And There is impact of perceptive level for total quality management in developing the higher education services according dimensions: data and information management, continue improvement, and empowerment. But there is not impact of perceptive level for totalquality management in developing the higher education services according dimension: leadership, strategic planning, and participation. The study has reached a number of recommendations in view of the study results.

References used

Rudani, R. B. Basics of Marketing Management, S.CHANA & COMPANY LTD, NEW DELHI, 2009
Boo Ho Voon, Linking a service-driven market orientation to service, Managing Service Quality, Volume: 16, Issue: 6, 2006
Dobrazanski, L.A. Roszak, M.T. Quality Management in University Education, Journal of Achievements in Materials And Manufacturing Engineering, Volume 24, Issue 2, 2007
Jusoh, A. ZienYusoff,R. Mohtar, Sh. Determining TQM practices in university R&D activities using factor analysis: Research experience of Malaysian universities, Journal Kemanusiaan bil.11, Jun 2008

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