This study aimed to identify total quality management in higher education services and it's role in developing according Market needs. To achieve the research objectives a convenience sample of 37 professors in the AL Baath University was selected, and used SPSS program to analyze data and test hypothesis, the study reached a number of findings, of which the most: There is good recognition for available dimensions: leadership. Data and information management, participation, continue improvement, and empowerment And There is impact of perceptive level for total quality management in developing the higher education services according dimensions: data and information management, continue improvement, and empowerment. But there is not impact of perceptive level for totalquality management in developing the higher education services according dimension: leadership, strategic planning, and participation. The study has reached a number of recommendations in view of the study results.