The shift to neural models in Referring Expression Generation (REG) has enabled more natural set-ups, but at the cost of interpretability. We argue that integrating pragmatic reasoning into the inference of context-agnostic generation models could reconcile traits of traditional and neural REG, as this offers a separation between context-independent, literal information and pragmatic adaptation to context. With this in mind, we apply existing decoding strategies from discriminative image captioning to REG and evaluate them in terms of pragmatic informativity, likelihood to ground-truth annotations and linguistic diversity. Our results show general effectiveness, but a relatively small gain in informativity, raising important questions for REG in general.