Detailed empirical studies of publicly traded business firms have established that the standard deviation of annual sales growth rates decreases with increasing firm sales as a power law, and that the sales growth distribution is non-Gaussian with slowly decaying tails. To explain these empirical facts, a theory is developed that incorporates both the fluctuations of a single firms sales and the statistical differences among many firms. The theory reproduces both the scaling in the standard deviation and the non-Gaussian distribution of growth rates. Earlier models reproduce the same empirical features by splitting firms into somewhat ambiguous subunits; by decomposing total sales into individual transactions, this ambiguity is removed. The theory yields verifiable predictions and accommodates any form of business organization within a firm. Furthermore, because transactions are fundamental to economic activity at all scales, the theory can be extended to all levels of the economy, from individual products to multinational corporations.
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