We study the Polyakov line in Yang-Mills matrix models, which include the IKKT model of IIB string theory. For the gauge group SU(2) we give the exact formulae in the form of integral representations which are convenient for finding the asymptotic behaviour. For the SU(N) bosonic models we prove upper bounds which decay as a power law at large momentum p. We argue that these capture the full asymptotic behaviour. We also indicate how to extend the results to some correlation functions of Polyakov lines.