We calculate the diffraction slope $B_{D}$ for diffractive DIS. We find a counterintuitive rise of $B_{D}$ from exclusive diffractive excitation of vector mesons to excitation of continuum states with $M^{2} sim Q^{2}$. For the small-mass continuum we predict a rapid variation of $B_{D}$ with $M^{2}$ on the scale $m_{V}^{2}$ and a sharp drop of $B_{D}$ for a small-mass continuum above the vector meson excitation.