One of the most important tasks in neutrino physics is to determine the neutrino mass scale to distinguish between hierarchical and degenerate neutrino mass models and to clarify the role of neutrinos as dark matter particles in the universe. The current tritium beta decay experiments at Mainz and Troitsk are reaching their sensitivity limit. The different options for a next generation direct neutrino mass experiment with sub-eV sensitivity are discussed. The KATRIN experiment, which will investigate the tritium beta spectrum with an unprecedented precision, is being prepared to reach a sensitivity of 0.2 eV.