We present a comprehensive theoretical description of quantum well exciton-polaritons imbedded in a planar semiconductor microcavity. The exact non-local dielectric response of the quantum well exciton is treated in detail. The 4-spinor structure of the hole subband in the quantum well is considered, including the pronounced band mixing effect. The scheme is self-contained and can be used to treat different semiclassical aspects of the microcavity properties. As an example, we analyze the selection rules for the exciton-cavity mode coupling for different excitons.
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