Pyrochlore magnets are candidates for spin-ice behavior. We present theoretical simulations of relevance for the pyrochlore family R2Ti2O7 (R= rare earth) supported by magnetothermal measurements on selected systems. By considering long ranged dipole-dipole as well as short-ranged superexchange interactions we get three distinct behaviours: (i) an ordered doubly degenerate state, (ii) a highly disordered state with a broad transition to paramagnetism, (iii) a partially ordered state with a sharp transition to paramagnetism. Thus these competing interactions can induce behaviour very different from conventional ``spin ice. Closely corresponding behaviour is seen in the real compounds---in particular Ho2Ti2O7 corresponds to case (iii) which has not been discussed before, rather than (ii) as suggested earlier.