Quasi-thermal Comptonization is an attractive alternative to the synchrotron process to explain the spectra of GRBs, even if we maintain other important properties of the internal shock scenario, implying a compact emitting region and an equipartition magnetic field. Photon-photon absorption and electron-positron pairs can play a crucial role: this process may lock the effective temperature in a narrow range and may be the reason why burst spectra have high energy cut-offs close to the rest mass-energy of the electron. If the progenitors of GRB are hypernovae, the circum-burst matter is dominated by the wind of the pre-hypernova star. The presence of this dense material has strong effects on the generation of the radiation of the burst and its afterglow.
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