In this paper we confirm the existence of period-luminosity (PL) and period-luminosity-colour (PLC) relations at maximum light for O and C Mira variables in the LMC. We demonstrate that in the J and H bands the maximum light PL relations have a significantly smaller dispersion than their counterparts at mean light, while the K band and bolometric PL relations have a dispersion comparable to that at mean light. In the J, H and K bands the fitted PL relations for the O Miras are found to have smaller dispersion than those for the C Miras, at both mean and maximum light, while the converse is true for the relations based on bolometric magnitudes. The inclusion of a non-zero log period term is found to be highly significant in all cases except that of the C Miras in the J band, for which the data are found to be consistent with having constant absolute magnitude. This suggests the possibility of employing C Miras as standard candles. We suggest both a theoretical justification for the existence of Mira PL relations at maximum light and a possible explanation of why these relations should have a smaller dispersion than at mean light. The existence of such maximum light relations offers the possibility of extending the range and improving the accuracy of the Mira distance scale to Galactic globular clusters and to other galaxies.