We have studied the optical spectra of a sample of 31 O- and early B-type stars in the Small Magellanic Cloud, 21 of which are associated with the young massive cluster NGC 346. Stellar parameters are determined using an automated fitting method. Comparison with predictions of stellar evolution that account for stellar rotation does not result in a unique age, though most stars are best represented by an age of 1-3 Myr. The present day v_sini distribution of the 21 dwarf stars in our sample is consistent with an underlying rotational velocity (v_r) distribution that can be characterised by a mean velocity of about 160-190 km/s and an effective half width of 100-150 km/s. The v_r distribution must include a small percentage of slowly rotating stars. If predictions of the time evolution of the equatorial velocity for massive stars within the environment of the SMC are correct, the young age of the cluster implies that this underlying distribution is representative for the initial rotational velocity distribution. The location in the Hertzsprung-Russell diagram of the stars showing helium enrichment is in qualitative agreement with evolutionary tracks accounting for rotation, but not for those ignoring v_r. The mass loss rates of the SMC objects having luminosities of log L/L_sun > 5.4 are in excellent agreement with predictions. However, for lower luminosity stars the winds are too weak to determine M_dot accurately from the optical spectrum. Two of three spectroscopically classified Vz stars from our sample are located close to the theoretical zero age main sequence, as expected.
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