We perform an statistical analysis of galaxies in pairs in a Lambda-CDM scenario by using the chemical GADGET-2 of Scannapieco et al. (2005) in order to study the effects of galaxy interactions on colours and metallicities. We find that galaxy-galaxy interactions can produce a bimodal colour distribution with galaxies with significant recent star formation activity contributing mainly to blue colours. In the simulations, the colours and the fractions of recently formed stars of galaxies in pairs depend on environment more strongly than those of galaxies without a close companion, suggesting that interactions play an important role in galaxy evolution. If the metallicity of the stellar populations is used as the chemical indicator, we find that the simulated galaxies determine luminosity-metallicity and stellar mass-metallicity relations which do not depend on the presence of a close companion. However, in the case of the luminosity-metallicity relation, at a given level of enrichment, we detect a systematic displacement of the relation to brighter magnitudes for active star forming systems. Regardless of relative distance and current level of star formation activity, galaxies in pairs have stellar populations with higher level of enrichment than galaxies without a close companion. In the case of the gas component, this is no longer valid for galaxies in pairs with passive star formation which only show an excess of metals for very close pair members, consequence of an important recent past star formation activity. (Abridged).