We present synthetic bolometric and broad-band UBVRI light curves of SNe Ia, for four selected 3-D deflagration models of thermonuclear supernovae. The light curves are computed with the 1-D hydro code STELLA, which models (multi-group time-dependent) non-equilibrium radiative transfer inside SN ejecta. Angle-averaged results from 3-D hydrodynamical explosion simulations with the composition determined in a nucleosynthetic postprocessing step served as the input to the radiative transfer model. The predicted model UBV light curves do agree reasonably well with the observed ones for SNe Ia in the range of low to normal luminosities, although the underlying hydrodynamical explosion models produced only a modest amount of radioactive Ni56 and relatively low kinetic energy in the explosion. The evolution of predicted B and V fluxes in the model with a Ni56 mass of 0.42 M_sun follows the observed decline rate after the maximum very well, although the behavior of fluxes in other filters somewhat deviates from observations, and the bolometric decline rate is a bit slow. Using our models, we check the validity of Arnetts rule and the accuracy of the procedure for extracting the Ni56 mass from the observed light curves. We find that the comparison between theoretical light curves and observations provides a useful tool to validate SN Ia models. The steps necessary to improve the agreement between theory and observations are set out.