This is the first paper of a series that will present data and scientific results from the WINGS project, a wide-field, multiwavelength imaging and spectroscopic survey of galaxies in 77 nearby clusters. The sample was extracted from the ROSAT catalogs with constraints on the redshift (0.04<z<0.07) and distance from the galactic plane (|b|>20). The global goal of the WINGS project is the systematic study of the local cosmic variance of the cluster population and of the properties of cluster galaxies as a function of cluster properties and local environment. This data collection will allow to define a local Zero-Point reference against which to gauge the cosmic evolution when compared to more distant clusters. The core of the project consists of wide-field optical imaging of the selected clusters in the B and V bands. We have also completed a multi-fiber, medium resolution spectroscopic survey for 51 of the clusters in the master sample. In addition, a NIR (JK) survey of ~50 clusters and an H_alpha + UV survey of some 10 clusters are presently ongoing, while a very-wide-field optical survey has also been programmed. In this paper we briefly outline the global objectives and the main characteristics of the WINGS project. Moreover, the observing strategy and the data reduction of the optical imaging survey (WINGS-OPT) are presented. We have achieved a photometric accuracy of ~0.025mag, reaching completeness to V~23.5. Field size and resolution (FWHM) span the absolute intervals (1.6-2.7)Mpc and (0.7-1.7)kpc, respectively, depending on the redshift and on the seeing. This allows the planned studies to get a valuable description of the local properties of clusters and galaxies in clusters.
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