The measure of the distances and luminosities of gamma-ray bursts (GRBs) led to the discovery that many GRB properties are strongly correlated with their intrinsic luminosity, leading to the construction of reliable luminosity indicators. These GRB luminosity indicators have quickly found applications, like the construction of pseudo-redshifts, or the measure of luminosity distances, which can be computed independently of the measure of the redshift. In this contribution I discuss various issues connected with the construction of luminosity-redshift indicators for gamma-ray bursts.