We describe the construction and study of an objectively-defined sample of early-type galaxies in low-density environments. The sample galaxies are selected from a recently-completed redshift survey using uniform and readily-quantified isolation criteria, and are drawn from a sky area of ~700 deg^2, to a depth of 7000 k/ms and an apparent magnitude limit of b_J < 16.1. Their early-type (E/S0) morphologies are confirmed by subsequent CCD imaging. Five out of the nine sample galaxies show signs of morphological peculiarity such as tidal debris or blue circumnuclear rings. We confirm that E/S0 galaxies are rare in low-density regions, accounting for only ~8% of the total galaxy population in such environments. We present spectroscopic observations of nine galaxies in the sample, which are used, in conjunction with updated stellar population models, to investigate star-formation histories. Environmental effects on early-type galaxy evolution are investigated by comparison with a sample of Fornax cluster E/S0s. Results from both samples are compared with predictions from semi-analytic galaxy formation models. The Mg-sig relation of E/S0s in low-density regions is shown to be indistinguishable from that of the Fornax sample. Luminosity-weighted stellar ages and metallicities are determined by considering various combinations of line-indices. At a given luminosity, the E/S0 galaxies in low-density regions are younger than the E/S0s in clusters (by ~2-3 Gyr), and also more metal-rich (by ~0.2 dex). We infer that an anti-correlation of age and metallicity effects is responsible for maintaining the zero-point of the Mg-sig relation. The youngest galaxies in our sample show clear morphological signs of interaction. (Abridged)
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