Vision-language pre-training has recently emerged as a promising alternative for representation learning. It shifts from the tradition of using images and discrete labels for learning a fixed set of weights, seen as visual concepts, to aligning images and raw text for two separate encoders. Such a paradigm benefits from a broader source of supervision and allows zero-shot transfer to downstream tasks since visual concepts can be diametrically generated from natural language, known as prompt. In this paper, we identify that a major challenge of deploying such models in practice is prompt engineering. This is because designing a proper prompt, especially for context words surrounding a class name, requires domain expertise and typically takes a significant amount of time for words tuning since a slight change in wording could have a huge impact on performance. Moreover, different downstream tasks require specific designs, further hampering the efficiency of deployment. To overcome this challenge, we propose a novel approach named context optimization (CoOp). The main idea is to model context in prompts using continuous representations and perform end-to-end learning from data while keeping the pre-trained parameters fixed. In this way, the design of task-relevant prompts can be fully automated. Experiments on 11 datasets show that CoOp effectively turns pre-trained vision-language models into data-efficient visual learners, requiring as few as one or two shots to beat hand-crafted prompts with a decent margin and able to gain significant improvements when using more shots (e.g., at 16 shots the average gain is around 17% with the highest reaching over 50%). CoOp also exhibits strong robustness to distribution shift.
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