We show that spatial resolved dissipation can act on Ising lattices molding the universality class of their critical points. We consider non-local spin losses with a Liouvillian gap closing at small momenta as $propto q^alpha$, with $alpha$ a positive tunable exponent, directly related to the power-law decay of the spatial profile of losses at long distances. The associated quantum noise spectrum is gapless in the infrared and it yields a class of soft modes asymptotically decoupled from dissipation at small momenta. These modes are responsible for the emergence of a critical scaling regime which can be regarded as the non-unitary analogue of the universality class of long-range interacting Ising models. In particular, for $0<alpha<1$ we find a non-equilibrium critical point ruled by a dynamical field theory ascribable to a Langevin model with coexisting inertial ($proptoomega^2$) and frictional ($proptoomega$) kinetic coefficients, and driven by a gapless Markovian noise with variance $propto q^alpha$ at small momenta. This effective field theory is beyond the Halperin-Hohenberg description of dynamical criticality, and its critical exponents differ from their unitary long-range counterparts. Furthermore, by employing a one-loop improved RG calculation, we estimate the conditions for observability of this scaling regime before incoherent local emission intrudes in the spin sample, dragging the system into a thermal fixed point. We also explore other instances of criticality which emerge for $alpha>1$ or adding long-range spin interactions. Our work lays out perspectives for a revision of universality in driven-open systems by employing dark states supported by non-local dissipation.
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