This paper investigates optimal error bounds and convergence rates for general Mann iterations for computing fixed-points of non-expansive maps in normed spaces. We look for iterations that achieve the smallest fixed-point residual after $n$ steps, by minimizing a worst-case bound $|x^n-Tx^n|le R_n$ derived from a nested family of optimal transport problems. We prove that this bound is tight so that minimizing $R_n$ yields optimal iterations. Inspired from numerical results we identify iterations that attain the rate $R_n=O(1/n)$, which we also show to be the best possible. In particular, we prove that the classical Halpern iteration achieves this optimal rate for several alternative stepsizes, and we determine analytically the optimal stepsizes that attain the smallest worst-case residuals at every step $n$, with a tight bound $R_napproxfrac{4}{n+4}$. We also determine the optimal Halpern stepsizes for affine nonexpansive maps, for which we get exactly $R_n=frac{1}{n+1}$. Finally, we show that the best rate for the classical Krasnoselskiu{i}-Mann iteration is $Omega(1/sqrt{n})$, and we present numerical evidence suggesting that even after introducing inertial terms one cannot reach the faster rate $O(1/n)$.