Using the Fisher information (FI), the design of neutron reflectometry experiments can be optimised, leading to greater confidence in parameters of interest and better use of experimental time [Durant, Wilkins, Butler, & Cooper (2021). J. Appl. Cryst. 54, 1100-1110]. In this work, the FI is utilised in optimising the design of a wide range of reflectometry experiments. Two lipid bilayer systems are investigated to determine the optimal choice of measurement angles and liquid contrasts, in addition to the ratio of the total counting time that should be spent measuring each condition. The reduction in parameter uncertainties with the addition of underlayers to these systems is then quantified, using the FI, and validated through the use of experiment simulation and Bayesian sampling methods. For a one-shot measurement of a degrading lipid monolayer, it is shown that the common practice of measuring null-reflecting water is indeed optimal, but that the optimal measurement angle is dependent on the deuteration state of the monolayer. Finally, the framework is used to demonstrate the feasibility of measuring magnetic signals as small as $0.01mu_{B}/text{atom}$ in layers only $20r{A}$ thick, given the appropriate experimental design, and that time to reach a given level of confidence in the small magnetic moment is quantifiable.
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